GOEBBELS' PRINCIPLES OF PROPAGANDA
Based upon Goebbels' Principles of Propaganda by Leonard W. Doob, published in Public Opinion and Propaganda; A Book of Readings edited for The Society for the Psychological Study of Social Issues.
a. It must issue all the propaganda directives.
b. It must explain propaganda directives to important officials and maintain their morale.
c. It must oversee other agencies' activities which have propaganda consequences
a. By suppressing propagandistically desirable material which can provide the enemy with useful intelligence
b. By openly disseminating propaganda whose content or tone causes the enemy to draw the desired conclusions
c. By goading the enemy into revealing vital information about himself
d. By making no reference to a desired enemy activity when any reference would discredit that activity
a. The communication must reach the audience ahead of competing propaganda.
b. A propaganda campaign must begin at the optimum moment
c. A propaganda theme must be repeated, but not beyond some point of diminishing effectiveness
a. They must evoke desired responses which the audience previously possesses
b. They must be capable of being easily learned
c. They must be utilized again and again, but only in appropriate situations
d. They must be boomerang-proof
a. Propaganda must reinforce anxiety concerning the consequences of defeat
b. Propaganda must diminish anxiety (other than concerning the consequences of defeat) which is too high and which cannot be reduced by people themselves
a. Inevitable frustrations must be anticipated
b. Inevitable frustrations must be placed in perspective