Ego or Self Importance
Spiritual  Evil

[Ego is defined here in the same way as 'Ego' in the Arica tradition----i.e. any negative programming that keeps you out of good feeling states. Self Importance is a far better name and is a slightly different and deeper knowledge concept. 'Social Conditioning' is another term, used in the Toltec tradition. One of the main mind control efforts is to keep everyone addicted to ego reality (eg low tone emotional drama games), and out of essence reality.  You can see with Deliverance the power in invoking the Christ name.]

See: Don Juan

Power

Quotes
Ego denial

You can see the ego programming in
The Human Assemblage point positions
Levels of consciousness
(the minus states are ego, positive essence programming)
The Petty Tyrant (ego script)
Enneagram personality script types (each has ego fixations, just for starters)
Tone scale (Low tone scripts are ego programming)

Also studying essence programming is helpful

"A nagual never lets anyone know that he is in charge. A nagual comes and goes without leaving a trace. That freedom is what makes him a nagual."

http://www.prismagems.com/castaneda/donjuan7.html

[10/10 for self-importance] Goyim were born only to serve us. Without that, they have no place in the world only to serve the People of Israel,. Why are gentiles needed? They will work, they will plow, they will reap. We will sit like an effendi and eat. That is why gentiles were created.----Rabbi Ovadia Yosef, head of Shas Council of Torah Sages during a sermon delivered Oct. 2010 in Jerusalem