Subliminal Influencing  British American Tobacco

The Leaked Ad Training Document Part 2 The Great Subliminal Message Deception

by Nathan Bell

Part 1


"The symbols in the 'ice-cubes' may seem invisible but hypnotic research has shown 95% 'pickup'.  The subconscious can take in an astounding amount of visual information.  This information filters its way up to consciousness by way of what is socially acceptable.  the rest is to remain in the subconscious where it later emerges in the form of desires and wants that are satisfied only through acts of consumption."




The ad was found in the June 30th, 1975 issue of Time magazine.